About me

 I graduated with top honors from India's esteemed design institute, the National Institute of Fashion Technology, in 2014, and have since garnered experience with renowned design houses and Indian jewelry brands. As a highly motivated and intuitive creative individual, I am constantly seeking new opportunities to collaborate with like-minded brands and artists globally, eager to bring fresh perspectives and innovative ideas to the forefront of the creative landscape. My journey is fuelled by my passion for pushing creative boundaries and creating pieces that resonate with clients globally, reflecting both tradition and modernity.

In 2016, I co-founded Zaabel with Hina Israr, overseeing vendor selection, material sourcing, design, product development, communication, sales, and brand identity. Currently, I continue my partnership with Zaabel, consulting on design and product development. Additionally, I'm collaborating with other brands, manufacturers and artisans nationwide to pioneer design innovation in handmade gold   jewellery. 

In 2018, we made the strategic decision to relocate Zaabel's sales and operations to Seattle, where Hina has established roots. This transition provided me with the chance to return to my hometown of Cochin, Kerala. Kerala is renowned for its exquisite jewellery craftsmanship characterised by intricate designs and meticulous attention to detail. Collaborating with skilled manufacturers and artisans in Cochin, I am embarking on several projects aimed at infusing modern concepts into 22k gold jewellery, while preserving and honouring our rich traditional craftsmanship. 

My goal is to create conceptual pieces, driven by storytelling, tailored to the aesthetics of the South Indian market. 

I collaborate with jewellery enthusiasts seeking creations distinguished by their craftsmanship, choice of gemstones, or captivating narratives. If you possess a cherished heirloom or a treasured gemstone longing for a new lease of life as a wearable masterpiece, I invite you to reach out. 

I approach each collaboration with dedication and a keen eye for detail, ensuring that every piece crafted resonates with your vision and exceeds expectations.